Council of Public Relations Firms

2002 Industry Documentation & Rankings

2001 Top 20 Global Public Relations Firms

FirmName 2001 WW Revenue 2000 WW Revenue % Change USStaff NonUSStaff 2001 US Revenue 2000 US Revenue % Change 2001 US Organic 2000 US Organic % Change 2001 WW Organic 2000 WW Organic % Change 2001 US GAAP 2000 US GAAP % Change 2001 WW GAAP 2000 WW GAAP % Change 2001 Non-US Rev % Non-US Rev WWStaff RevPerStaff
1 Weber Shandwick Worldwide $426.572.018 $507.438.046 -15,94% 1550 1288 $283.084.398 $358.202.702 -20,97% $283.084.398 $210.034.000 34,78% $426.572.018 $317.494.000 34,36% $283.084.398 n/a n/a $426.572.018 n/a n/a $143.487.620 33,64% 2.838 $150.307
2 Fleishman-Hillard Inc. $345.098.241 $338.415.880 1,97% $263.345.095 $262.406.498 0,36% $247.253.536 $229.647.000 7,67% $319.912.832 $272.377.000 17,45% $262.535.925 n/a n/a $344.098.241 n/a n/a $81.906.570 23,73% 2.288 $150.830
3 Hill and Knowlton, Inc. $325.119.000 $302.769.000 7,38% 659 458 $190.931.000 $174.363.000 9,50% $153.506.000 $170.351.000 -9,89% $282.265.000 $298.757.000 -5,52% $170.335.000 $174.363.000 -2,31% $304.235.000 $302.769.000 0,48% $134.188.000 41,27% 1.117 $291.064
4 INCEPTA (CITIGATE) $266.018.371 $243.938.376 9,05% 389 1847 $68.392.291 $79.271.575 -13,72% $68.392.291 $30.555.000 123,83% $247.779.114 $169.731.000 45,98% $68.392.291 $56.515.000 21,02% $261.894.072 $205.538.000 27,42% $197.626.080 74,29% 2.236 $118.971
5 Burson Marsteller $259.112.000 $303.860.000 -14,73% 730 883 $152.385.810 $182.259.000 -16,39% $150.417.000 $182.259.000 -17,47% $254.964.000 $303.860.000 -16,09% $150.417.000 $182.259.000 -17,47% $257.288.000 $303.860.000 -15,33% $108.695.000 41,95% 1.613 $160.640
6 Edelman Public Relations Worldwide $223.708.535 $233.415.105 -4,16% 1073 900 $150.417.000 $167.485.878 -10,19% $152.385.810 $165.596.000 -7,98% $219.017.968 $229.439.000 -4,54% $152.385.810 $167.486.000 -9,02% $220.743.336 $233.415.000 -5,43% $71.322.725 31,88% 1.973 $113.385
7 Ketchum, Inc. $185.221.000 $168.247.000 10,09% 797 269 $161.425.000 $143.779.000 12,27% $138.978.000 $143.779.000 -3,34% $162.774.000 $168.247.000 -3,25% $157.173.000 $143.779.000 9,32% $180.969.000 $169.454.000 6,80% $23.796.000 12,85% 1.066 $173.753
8 Porter Novelli $179.294.000 $208.157.000 -13,87% 833 720 $116.764.000 $135.888.000 -14,07% $114.521.000 $125.516.000 -8,76% $177.051.000 $195.529.000 -9,45% $116.276.000 $135.888.000 -14,43% $178.806.000 $206.456.000 -13,39% $62.530.000 34,88% 1.553 $115.450
9 GCI GROUP/APCO Worldwide $151.081.645 $150.661.643 0,28% 521 761 $85.434.598 $87.520.051 -2,38% $77.072.592 $87.520.000 -11,94% $142.719.639 $168.247.000 -15,17% $84.799.547 $87.520.000 -3,11% $150.446.594 $150.662.000 -0,14% $65.647.047 43,45% 1.282 $117.848
10 Ogilvy Public Relations Worldwide $145.949.285 $169.453.900 -13,87% 525 585 $94.904.500 $129.063.800 -26,47% $90.604.800 $129.064.000 -29,80% $131.195.182 $169.454.000 -22,58% $94.904.500 $129.064.000 -26,47% $143.885.285 $169.454.000 -15,09% $51.044.785 34,97% 1.110 $131.486
TOTAL TOP 10 $2.507.174.095 $2.626.355.950 -4,54% $1.567.083.692 $1.720.239.504 -8,90% $1.476.215.427 $1.474.321.000 0,13% $2.364.250.753 $2.293.135.000 3,10% $1.540.303.471 $1.076.874.000 -7,63% $2.468.937.546 $1.741.608.000 -2,49% $940.243.827 37,50% 17.076 $146.824
11 Euro RSCG Corporate Communications $124.158.504 $107.959.000 15,01% 190 752 $33.585.526 $23.325.000 43,99% $33.585.526 n/a n/a $124.158.504 n/a n/a $33.585.526 n/a n/a $124.158.504 n/a n/a $90.572.978 72,95% 942 $131.803
12 Manning, Selvage & Lee $116.019.465 $118.843.522 -2,38% 503 $79.926.519 $80.390.676 -0,58% $76.943.519 $80.391.000 -4,29% $111.876.465 $118.844.000 -5,86% $79.676.519 $80.391.000 -0,89% $114.899.465 $118.844.000 -3,32% $36.092.946 31,11% 885 $131.095
13 Golin/Harris International $113.247.644 $134.650.000 -15,89% 389 266 $81.897.283 $107.905.495 -24,10% $81.897.283 $103.974.000 -21,23% $108.150.564 $122.929.000 -12,02% $81.897.283 $105.134.000 -22,10% $112.248.219 $128.013.000 -12,31% $31.350.361 27,68% 655 $172.897
14 Cordiant Communications Group $90.655.000 $79.810.000 13,59% $22.914.000 $28.939.000 -20,82% $22.616.000 $0 n/a $73.604.000 n/a n/a $22.761.000 n/a n/a $86.139.000 $31.819.000 170,72% $67.741.000 74,72% 633 $143.215
15 Ruder Finn Group $80.348.000 $84.125.000 -4,49% 433 110 $69.890.000 $75.574.000 -7,52% $69.890.000 $75.574.000 -7,52% $80.348.000 $84.125.000 -4,49% $69.890.000 $75.574.000 -7,52% $80.348.000 $84.125.000 -4,49% $10.458.000 13,02% 543 $147.971
16 Brodeur Worldwide $70.001.900 $84.200.000 -16,86% 309 362 $39.601.900 $53.500.000 -25,98% $39.601.900 $53.500.000 -25,98% $70.001.900 $84.200.000 -16,86% $39.601.900 $53.500.000 -25,98% $70.001.900 $84.200.000 -16,86% $30.400.000 43,43% 671 $104.325
17 Waggener Edstrom, Inc. $59.890.800 $57.904.000 3,43% 450 19 $57.237.800 $56.162.000 1,92% $55.915.148 $56.163.000 -0,44% $58.568.148 $57.905.000 1,15% $57.123.000 $56.163.000 1,71% $59.776.000 $57.905.000 3,23% $2.653.000 4,43% 469 $127.699
18 Cohn & Wolfe $57.779.000 $63.580.000 -9,12% 175 204 $33.785.000 $41.945.000 -19,45% $27.124.000 $41.945.000 -35,33% $51.118.000 $63.220.000 -19,14% $30.593.000 $41.945.000 -27,06% $54.587.000 $63.580.000 -14,14% $23.994.000 41,53% 379 $152.451
19 Rowland Communications Worldwide $42.666.000 $45.391.000 -6,00% 125 0

$20.437.000

$26.033.000 -21,50% $20.437.000 $26.033.000 -21,50% $42.666.000 $45.391.000 -6,00% $20.437.000 $26.033.000 -21,50% $42.666.000 $45.391.000 -6,00% $22.229.000 52,10% 125 $341.328
20 Text 100 Public Relations $33.676.739 $33.681.553 -0,01% 112 293

$15.004.479

$13.003.773 15,39% $15.004.479 n/a n/a $33.676.739 $33.682.000 -0,02% $15.004.479 n/a n/a $33.676.739 $33.682.000 -0,02% $18.672.260 55,45% 405 $83.152
TOTAL TOP 20 $3.295.617.147 $3.436.500.025 -4,10% $2.021.363.199 $2.227.017.448 -9,23% $1.919.230.282 $1.911.901.000 -3,34% $3.118.419.073 $2.903.431.000 0,59% $1.990.873.178 $1.515.614.000 26,65% $3.247.438.373 $2.389.167.000 30,73% $1.274.407.372 38,67% 22.783 $144.652