August 2004

   IPRA home  |  Frontline August 2004  |  Latest news   |  Previous issues    |  Join IPRA  |  Advertise  |  GWA Sponsor
In This Issue
Reducing PR Risk
Setting a High Standard
Slight Growth in Slovakia
Political Union
Science Under Scrutiny
A Picture of Canada’s PR Landscape
Clinical Trial Triumphs
Smart Ideas in Cordoba
Tracking Down PR Measurement Research
Reputation and Location
A Question of Ethics
The Talent Contest
Hard Travelling
The Rise of Stakeholder Relations in Asia
Reading People Like a Book
Making It Personal
Exit Stage Right
Crisis Comms Goes Hi-Tech

"Cordoba, which is located in the centre of the country, has a history forged through over four centuries of intellectual rigour."

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Argentina Hosts IPRA PR Conference


Marcelo Lagger and Miguel Cavatorta set the scene for an IPRA event to be held in Argentina in September 2004.

An innovative and pioneering event for the Latin American region is to be held in Cordoba, Argentina on 9-10 September 2004. With the objective of promoting IPRA activities in the region, a group of academics and public relations professionals have organised a conference targeted at all those with an interest in public relations: professionals, students and professors.

There is an international slant to the activity, which will review the state-of-the-art of the public relations profession in Latin America and throughout the world. It will reflect on the role of public relations and its organisational and political functions, and in addition will analyse PR trends in relation to the social, political and economic scenes.

The central point is how public relations is constituted as a professional tool of management, so as best to be able to contribute to the effectiveness of organizations and assist in the construction of a better society.

We are thankful for the support of CONFIARP, the Uruguayan Association of Public Relations, the Professional Council of Public Relations of Argentina and the Chilean Institute of Public Relations.

We have also had the input of a number of the leading higher education institutions in South America: Austral University, Buenos Aires; University of Belgrano, Buenos Aires; University Blas Pascal, Cordoba; Catholic University of Salta; University of the Américas, Santiago, Chile; Enterprise University Century 21, Cordoba; EPOCA, “School of Post Degrees Argentina City”; Mass Media Faculty of the Pontifical Catholic University of Rio Grande do Sul, Porto Alegre, Brazil; Luterana University of Brazil, Porto Alegre, Brazil; Methodist Universidade of Sao Pablo, Sao Pablo; Brazil, National University of Río Cuarto, Río Cuarto, Cordoba; Pontifical Catholic University of Chile, Santiago, Chile; University School IES Century 21, Cordoba; Hilet College, Mar del Plata; Lasuisse Institute, Cepec, Buenos Aires; Institute of Enterprise Sciences, Tucumán.

Corporate support has been vital too. Among the top level companies involved are ARCOR, ECOGAS, GROUP TELECOM, KADICARD and SIEMENS. There has already been massive media support and the conference has been declared of interest by the consulate of Brazil in Cordoba and by the Department of Culture of the Municipality of the City of Cordoba.

Argentina is an interesting choice of country to stage this IPRA event as over the last 10 years there has been significant development in the public relations sector within its borders. Expansion of the mass media, the greater weight of the public opinion, freedom of expression, the competitive scene, the new roles of the State, improved levels of education, a crisis of confidence in the institutions, increasing sensitivity towards consumers and environmental rights in the public agenda: all of these trends have created the need for public relations excellence among a wide range of clients.

Cordoba, which is located in the centre of the country, has a history forged through over four centuries of intellectual rigour. It has a permanent commitment to ideas, culture and technological development and in recent times has hosted many key professional and academic events – among them a Latin American Congress of students in 1994 and Inter-American Students Congress in the 2001. IPRA is delighted to add its own event to a distinguished and growing list.

Authors' Details

Marcelo Lagger is IPRA national chairman for Argentina. He is in charge of the institutional relations of Siemens Cordoba branch.

Miguel Cavatorta has been director of the Public Relations and Institutional Career at the University School IES since 1999.

Visit the authors' website

Articles by Author
Jim Bell
Michaela Benedigova
Nigel Breakwell
Bret Caldwell
Tina Carroll
Miguel Cavatorta
John B. Challinor II
Shirley Darby
David Ford
Thomas L. Harris
Birgit Kacerovsky
Rok Klancnik
Marcelo Lagger
Audrey S. Mpunzwana
Patricia J. Parsons
Glenn Schloss
Dr. Don Stacks
Ang Hwee Suan
Alan Timothy
Katerina Wheeler
Dr. Jasmine Zidane
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